Indonesia offers beautiful treats for the visitors, which includes a great variety of Indonesian traditional textiles, tapestry with vivid colors, beautiful patterns and unique textures. These are the sights that will pamper our eyes, bring warmth to our hearts and inspire our soul.
The new design on the interior cabin of Garuda Indonesia combines natural colors and traditional motifs of Indonesia, which reflects the visual beauty of the country, combined with the convenience of modern in-flight entertainment on the aircraft. All of these are designed to formulate a new whole new flight experience for our passengers.
Inspired by the Rich Textile Tradition of Indonesia
The new uniform for female flight attendants is a modified kebaya, inspired by the traditional batik motif of Parang Gondosuli which has a philosophical value of ‘distinguished light in life’ and creates a sophisticated and elegant look. The motif is called Lereng Garuda Indonesia. The uniform has three main colors: Tosca green for a fresh and tropical look; orange for a warm, friendly and dynamic impression; and blue which represents reliability, trust, timeless, and serenity.
Meanwhile, the new uniform for male flight attendants shows the standard professional business attire comprising grey single-breasted suit jacket over light-blue shirt of combined cotton and polyester, wrinkle-free material. The tie is made of silk with graphic element, pattern and color which reflect the identity of Garuda Indonesia.
Designed by a Team of Experts
Garuda Indonesia has chosen batik as the inspiration and the basic concept for the new uniform. UNESCO has determined batik as the world heritage which represents the traditional culture of Indonesia. Garuda Indonesia continues to showcase this national treasure and introduce the unique culture of Indonesia to the international world.
A team of experts in fashion design and related professions assists Garuda Indonesia in the design process. This include Josephine Werratie Komara aka Obin, a well-known cloth maker; Irma Hardisurya, color and image consultant; Ted Sulistio, architect and interior designer; and also Dianti Poetranto, a former Garuda flight attendant, who provides practical input on the most comfortable clothes for female flight attendants.
The fabric of the new uniform is made of material that is wrinkle-free and comfortable to wear. Aside from a professional look, another important criterion in the design of the new uniform is that it should allow for easy bodily movements by flight attendants especially during evacuation or other emergency processes.
The Harmony of Garuda Indonesia Experience
With the batik motif, the new uniform represents a modern design concept which includes cutting, motif and colors harmoniously aligned with the concept of Garuda Indonesia Experience.
The three colors (Tosca green, orange and blue) are chosen based on the unique Indonesian textile tradition, in line with the corporate color scheme of Garuda Indonesia. The color choices also blend harmoniously with the cabin interior colors in Garuda Indonesia’s aircrafts, dominated by terracotta brown, orange and brick-red.
Aside from Garuda Indonesia’s flight attendants, the new uniform is now also worn by other front line personnel, such as the ticketing office staff, ground handling crew, and others.