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Seoul, South Korea
37.4602° N, 126.4407° E
Seoul Incheon International Airport
GMT +9:00
Korean Won
humid continental/subtropical
Go Explore 


If you’re interested in Korean culture and traditional crafts, don’t miss visiting Insadong. In the 700-metre stretch, you can find many kinds of arts and crafts, with popular street snacks to accompany your stroll. Discover the Hanbok or Korean traditional costume, Hanji or the Korean traditional paper, potteries and ceramic wears, and how these fine crafts are made in some of the studios and galleries. After a long day of shopping and sightseeing, you can dine at the restaurants and cafes along the Insadong road. On weekends, no vehicles are allowed to pass through Insadong, so visitors can have a more relaxed shopping experience.

  1. Alive Trick Eye Museum
    One attraction at Insadong that will definitely catch your eye is the Alive Trick Museum. Hosting visual arts that expand your imagination, digital media, and other forms of arts, this two-storey museum is open for public from 9 am to 8.30 pm. It has different zones with different themes and more than 100 visual illusions for you to take photos on. So don’t forget your camera and have fun!

  3. Ssamziegil Market
    Ssamziegil Market in Insadong offers visitors various arts and crafts, fashion items, antiques, accessories, and quintessential Korean snacks. This shopping destination is unique as its shaped in a circle with ramps going all the way up. It also has elevators so visitors from babies to grandparents can stroll conveniently. Not only is it convenient, you can also feast your eyes on the intriguing wall murals on every floor. If you haven’t got the chance to place a ‘love lock’ at the Namsam Tower, you can head to the top floor of Ssamziegil Market to place a ‘love note’.
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