For tourists and locals alike, Myeongdong is one of Seoul’s best shopping destinations and home to some of Korea’s best department stores such as Lotte, Noon Square, and M Plaza. In this shopping haven, you can find everything you could think of, from beauty products, fashion, to the merchandises of your favourite K-Pop groups. If you’re into culinary adventures, there are rows of restaurants and cafes to suit everyone. Movie theatres are also avilable in this area. If you come at certain times of the year, you can catch festivals that are held at least twice a year, presenting parades, fashion shows, music, and dance performances.